Impresario Handmade Restaurants, a food and experiences company, has announced the appointment of Alexander Valladares as Chief Marketing Officer.
Valladares brings with him rich experience of over 14 years across brand building, marketing, content, intellectual property creation, and monetisation. At Impresario, he will be responsible for leading marketing activities across the company’s numerous brands, including Social, Smoke House Deli, Salt Water Cafe, Souffle S’il Vous Plait, and several cloud kitchen brands like BOSS Burger, Hung-Li, Lucknowee, and Goodness To Go.
Riyaaz Amlani, CEO and MD, Impresario Handmade Restaurants, said, “We are delighted to welcome Alexander to Impresario. He is a seasoned marketing professional with a proven track record of building marketing and content-led properties, and driving consumer-focussed innovations. We are confident that he will use his experience to deepen Impresario’s connection with its customers and drive growth for us.”
Valladres said, “I am thrilled to be part of the Impresario family. Coming from a media background, I’m excited about this leap into the F&B industry and what better way to do that than with one of the most youthful and forward-thinking companies in the country. Impresario has an array of vibrant brands that are big on people, pop culture, and creating great experiences — all of the things that light me up personally and professionally — and I’m excited to bring my learnings to such a collaborative environment. I look forward to continuing to build strong communities around our brands.”
Prior to this appointment, Valladares led a team of marketers as National Marketing Lead for Times of India’s metro supplements and Times life, where he oversaw content, P&L, marketing, and social media growth across 45 supplements. At TOI, he worked on a vast array of campaigns and IPs. His strategic initiatives helped in increasing readership and engagement along with building strong content IPs. He plans to deploy both these skills to strengthen Impresario’s brand awareness and footprint across the country.
Valladares has been associated with MTV India and FCB Ulka in past stints. As the chief marketing strategist for Impresario, Alexander will oversee all brand functions, including PR and communications, content marketing, on-ground activations, consumer marketing and engagement, and ensure they are aligned to support the company’s vision of leadership in the premium casual dining niche of the F&B industry.
Impresario Handmade Restaurants was founded in 2001 with its maiden venture Mocha - Coffees & Conversations. Today, Impresario has a network of 57 restaurants across 16 Indian cities and multiple brands. Its umbrella of brands includes Social, antiSocial, Smoke House Deli, Goodness to Go, Salt Water Cafe, Ishaara, Slink & Bardot, Souffle S’il Vous Plait, Prithvi Cafe, BOSS Burger, Hung-Li, Lucknowee, and Mocha.