Fullerton India Credit Company Limited (Fullerton India), a non-banking financial company with a strong Pan-India presence, has announced the appointment of Meehiir Desai as their Head of Marketing. He will lead the marketing and corporate communications functions of the organisation and will report to Ajay Pareek, Chief Business Officer at Fullerton India.
Desai has over 16 years of extensive experience in brand management, media outreach (digital and offline) and corporate communications, having served in companies across different domains such as Fino Payments Bank, Sony Pictures Networks, Times Global Broadcasting Company, Network 18 and HDFC Bank and resumes his Corporate journey as he joins Fullerton India after a brief entrepreneurial stint.
Desai holds a Masters of Management Studies from K.J.Somaiya Institute of Management Studies and Research.
Shantanu Mitra, CEO and Managing Director, Fullerton India, said, “On behalf of the Fullerton India family, we are proud to welcome Meehiir to the team. He brings the right blend of experience to represent our brand to our stakeholders. We are certain that he will head the marketing and communications division with ease and strengthen Fullerton India’s presence across the country.”
On his appointment, Desai said, “I am delighted to join Fullerton India and excited to head the marketing and communication function. I look forward to support in strategising, executing and contributing to the growth of the brand and the organisation’s vision and values.”