After a competitive multi-agency pitch, CupShup, a full-service agency, has secured the digital mandate for Treebo Hotels.
As part of their mandate, Cupshup will be creatively strategising on social media management, content marketing, and consulting Treebo on media planning.
Treebo Hotels is a hotel chain in the premium-budget segment. They have used technology to drive quality control at scale in the economy segment of the hotel industry, which was so far unorganised and fragmented. They offer travellers safe, clean, comfortable accommodation at affordable prices.
“We are excited to be associated with Treebo Hotels as it is one of the preferred hotel chains in the country. We backed our creative and strategic strengths and put forth a basket of integrated ideas which helped us win the mandate. It is an exciting opportunity and we are looking forward to further strengthen the brand's engagement and create a strong consumer base for them on the digital platforms," said, Sidharth Singh, Co-founder, CupShup.
Hardik Goyal, Vice-President, Treebo Hotels, said, "The ideas presented by team CupShup were fresh and in line with the brand positioning that we have envisioned for the post-Covid world. We hope that the CupShup team will be able to deliver and build upon the ideas presented. We will also be open to exploring integrated marketing campaigns with CupShup in the future and hope to leverage their expertise as a full-service agency."