Cracker biscuit Britannia 50-50 has announced its foray into salty snacks with the launch of ‘50-50 Potazos’, a 50 potato chip and a 50 biscuit product. The product is a fusion product, which brings together two exciting and loved snacking formats in the country— the potato chip and the biscuit. The crunchy chatpata flavour of a potato chip combined with the filling warmth of a biscuit makes it a perfect entry under the brand Britannia 50-50.
Britannia 50-50 Potazos is thin, crispy and delivers the familiar ‘masaledar’ flavours of a potato chip in a biscuit format. The product has been made to satiate hunger as well as provide a lip-smacking snack experience.
The product is being launched in Assam and the Northeast markets in July and will roll out in the rest of the country in the coming months.
Vinay Subramanyam, VP Marketing, Britannia Industries, said, “For almost 30 years, Britannia 50-50 has been the brand that has given consumers the best of two experiences in one delectable product. Whether it is our classic Sweet & Salt Biscuits or Maska Chaska, Britannia 50-50 knows best that it takes ‘two to tango’. Britannia 50-50 Potazos is a terrific addition to the 50-50 brand and we believe this product can source from both the biscuits and the salted snacks markets, which are the largest two categories in food in the country.”