Bengaluru-based start-up Giva Jewellery has recently announced its association with Bollywood’s Anushka Sharma as their brand ambassador.
Founded in 2019 to offer premium hallmarked silver jewellery at affordable prices by the trio Ishendra Agarwal, Nikita Prasad and Sachin Shetty, Giva personifies the inner beauty and strength of every individual through its authentic yet affordable range of crafted silver jewellery and accessories.
Giva offers precious fine jewellery between Rs 1,000 and Rs 4,000, Rs 1500 being their sweet spot. Giva stands out by providing pure silver jewellery within the range of Rs 499-3999, which is hypoallergenic and can be worn daily with elegance.
On being signed as the brand ambassador for Giva, Sharma said, “The 21st century woman today values her independence as much as embracing our rich traditions and culture. As a person, I have always stood up for the right ideals and like to have my individualistic style through simple and elegant jewellery pieces I wear every day. In that sense, Giva offers the perfect blend of glamour and elegant beauty through their timeless collection of authentic silver jewellery & accessories. I am glad to be associated with Giva not only for what they offer but also because we both share the same enthusiasm for social causes that can make a world of difference to the often-overlooked strata of our society today.”
Agarwal, Founder and CEO of Giva, said, “Anushka Sharma has always been a strong voice for women empowerment and comes across as a vivacious but thoughtful role model for millions of Indians today. As a brand, Giva stands in solidarity with the various social causes that Anushka supports and believes that she perfectly embodies what Giva stands for; elegance, beauty, and an indomitable spirit. Giva aims to achieve the numero uno position in the silver jewellery market by emphasising the beauty of silver, crafted elegantly in the form of daily-wear jewellery and accessory items, all at an affordable price. We are delighted with our association with Anushka and look forward to a glorious partnership with arguably India’s most-loved celebrity and a beautiful human at heart.”
For customers wanting an extra dose of personalisation, Giva provides customisation options including engraved and personalised necklaces and initial jewellery. It offers a wide range of accessories and jewellery including earrings, bracelets, rings, necklaces and pendants.