9X Media has appointed Ajay Bedi as Vice-President Sales and Branch Head for North Region. With a career spanning over 18 years, Bedi has experience in new business development, sales and marketing, strategic alliances, key account management and team management.
Prior to joining 9X Media, Bedi has worked across many media brands including Colors (Viacom18), UTV Bindass, Zee Entertainment and Radio Mirchi.
At 9X Media, Bedi would be responsible for leading the FCT Sales/ Brand Solutions Team to deliver revenue targets. He will help brands to connect with their consumers by offering innovative brand properties with better shelf lives. Bedi will also mentor and advise the team in building new relationships with various industries which will successfully contribute towards the overall revenue and growth of the Network.
Alok Nair, Chief Revenue Officer, 9X Media Network, said, “The frequent lockdowns have had a compelling impact on consumer behaviour and hence also on the brand campaigns. At 9X Media, we are geared up to embrace the new reality by providing clients with cutting edge integrated media solutions while delivering the wide reach that our channels offer across geographies. Our platforms are an ideal happy habitat for Brands wanting to communicate with their core audiences while experiencing the Power of Music. The on-boarding of Ajay will not only ensure better client relations in the northern markets but will also help in market expansion.”
Bedi said, “Brands are always in search of innovative solutions to connect and engage with consumers and are also looking at extensive reach for their campaigns. 9X Media’s youth-centric content and the wide reach across HSM (Hindi Speaking Market) through popular music television channels provide Clients with a great platform to have unique, purposeful, and entertaining engagements with their consumers. I look forward to working with the talented team at 9X Media in building a desirable ecosystem for the Clients’ campaigns and thereby fulfilling the revenue targets for the Network.”