After the success of the first edition of Zing Fan Jam on World Music Day last year (June 21), music channel Zing is back with 'Zing Fan Jam Level 2’. Zing roped in Bollywood singer and pop sensation Arjun Kanungo and gave an opportunity to two of his biggest fans to jam alongside him and feature in a music video.
Riding the Hallyu wave, earlier this year Zing introduced K-Dramas dubbed in Hindi for their viewers – the only channel currently to do so. The theme this year brings together the music of India and Korea. With the rising popularity of K-Pop and K-Dramas in India, this theme is apt.
Considered to be a universal language, music has and will always play a significant role in our lives. But this year as K-Pop and K-Dramas steal the limelight, Zing adds an element of k-raze, surprise and fun with their music day celebrations. The talented fans across the country got a golden chance to impress Kanungo by participating in the activity where they performed, recorded, and shared a singing video. The top two fans got a chance to get featured in this video along with Kanungo. This fusion is a gift which brings in the Korean culture through music in this cover. The cover comprises a Hindi song with a strong Korean touch. This special cover was telecast on the channel throughout the day on June 21 and will be uploaded on the channel’s YouTube and social media pages.
Pankaj Balhara, Deputy Business Head, Music cluster, ZEEL said, “Zing Fan Jam received a great response last year from all our fans and followers. This year we take the World Music Day celebrations a notch higher by not just roping in Arjun Kanungo, who is a Pop sensation in India along with being a multi-talented singer, but also keep up with the current trends by adding a Korean twist to the cover. While the thought of uniting fans and musicians to collectively celebrate music prevails, the celebrations are also more customised and personalised. Keeping up with the K-raze, fans will surely enjoy this ultimate fusion.”
Singer Kanungo said, "The concept of Zing Fan Jam is really very interesting as it's a unique way to connect with my fans. This was a memorable experience for me. Music is an integral part of our lives and during these trying times, it's been a constant companion and has helped us to sail during these times. I hope through this project, we will be able to spread the cheer all over again. I am happy to be celebrating World Music Day with Zing and my fans.”