SonyLIV has appointed Sreedhar Reddy Komalla as Head – Telugu Content, Digital Business. In his new role, Reddy will primarily focus on leading the expansion plans of the Telugu vertical of SonyLIV for users across markets.
A Mechanical Engineering graduate from NIT Warangal completed his MS (Research) from IIT Madras and received Gold Medal for his MS thesis. He worked for major multinational IT companies like TCS, Infosys, Wipro and Tech Mahindra for 11 years and left IT career to pursue his filmmaking dreams.
Sreedhar Reddy Komalla also known as Madhura Sreedhar Reddy in Telugu Film Industry is known for his exemplary contribution to Telugu cinema. He started his film career by establishing a music label Madhura Audio and shaped it as one of the top music labels in Telugu Cinema. His first directorial film Sneha Geetham, fetched him the Best Debutante Director award. The award-winning director later directed, produced and distributed several concept-based movies in the last 10 years.
Reddy is also an active member of various Telugu Filmmakers Groups such as the Telugu Film Directors Association, Telugu Producers Council, Active Telugu Film Producers Guild amongst others.
After onboarding G Dhananjayan for strengthening the Tamil portfolio, Reddy’s appointment deepens the roots of SonyLIV in the southern market. At SonyLIV, Madhura Sreedhar Reddy will be responsible for bolstering the Telugu content library. With long-standing experience across verticals of the Telugu industry, Reddy will oversee the development plans of the platform in the region.
Reddy said, “I am excited and looking forward to my new innings at SonyLIV. My role here is to extend SonyLIV’s footprint in the Telugu market and churn out homegrown content which caters to users across geographies.”
Ashish Golwalkar, Head - Content, SonyLIV and SET, said, “We are delighted to have Madhura Sreedhar Reddy at SonyLIV to head the Telugu portfolio. Reddy brings with him a diversified experience that will help us chart out growth for Telugu content and offer captivating stories of India to our audience across genres.”