Following the clarification by the I&B ministry that the traditional media entities with digital arms will have to abide by the IT Rules, 2021 and no extension will be granted for furnishing the details in a prescribed format, News Broadcasters Federation has announced that all of its current and prospective members have fully complied with the requirements of Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 by providing information of their entities.
Ministry of Information and Technology and Ministry of Information and Broadcasting had sought information on May 26, 2021, of Digital Platforms of traditional news media companies to comply with IT Rules, by giving 15 days for the compliance.
NBF members had provided information sought under IT Rules, 2021 much before the deadline. “This makes NBF the first industry organisation with strong and robust self-regulatory mechanism to comply with the code. NBF understand the responsibility of accountable journalism of its member broadcasting companies and their digital outlets, who are present in almost every single language and state across the length and breadth of India,” the federation said in a statement.
NBF's self-regulatory authority is established as a unique content regulatory mechanism irrespective of the platform delivering the information to the larger citizens of the country.