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Chingari announces World Music Day Concert to raise money for Covid relief fund

Presented by Flipkart and co-powered by Ustraa with TrueFan as the Celebrity Fan Partner, the concert will be held on June 20, 2021

Indian short-video sharing platform, Chingari has announced ‘Chingari World Music Day Concert’, presented by Flipkart and co-powered by Ustraa with TrueFan as the Celebrity Fan Partner. To be held on June 20, #MusicForaCause will kick-start from 6 pm. The concert aims at providing pandemic relief support in India through entertainment, with Chingari donating 100% of the concert profit to a Covid Relief fund.

What Chingari offers to its active base of 68 million+ users and is an opportunity to become a star. While the winner gets a golden chance to sing with the celebs at the concert, along with a personalised video message from TrueFan Kareena Kapoor, the Runner-up will get to share the screen along with celeb singers.

Speaking on the occasion, Sumit Ghosh, Co-founder and CEO of Chingari App, said, “We, at Chingari, are not just interested in being a leader in short-video sharing platform market but also look forward to offering something interesting every time, while being socially responsible. As the pandemic has created havoc in India, we thought of making an actual difference through entertainment. And we look up to the ‘World Music Day Concert’ as the best way to touch lives.”

Deepak Salvi, Co-founder & COO of Chingari App, added, “Chingari’s motto is clear – To make a difference in every way possible. With this concert under #MusicForaCause, we are ensuring safe musical offerings for users via the concert and are also providing support to the COVID Relief fund. In a nutshell, the concert will keep people engaged, happy and indoors, while raising money for a good cause.”

The initiative has garnered strong associations from leading industry names - Music Partner – T-series, Entertainment Partner – Merchant Records, Thrace Music, Koinage Records, Celebrity Fan Partner – TrueFan, Radio Partner – Radio City, Media Partner - PDP Media and robust support by Rotary Club.

Popular singer-composer and reality show judge Salim Merchant of the Salim-Sulaiman duo will lead the line-up of performers. Other popular celebrities include Singer-Actress Khushboo Grewal, Singer - Abhijit Sawant, Singer - Composer Ved Sharma, Singer - Composer Sahil Sharma, Singer - Composer and Lyricist Rupin Pahwa, Romanian Singer-Songwriters Kate Linn & Dharia, IMA Award winner - Harish Moyal, Rapper Shri Beatz and Singer - Paroma Dasgupta.

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