Automobile giant Škoda Auto India, in collaboration with its agency partner PHD Media, curated a category-first with Amazon FireTV to showcase its brand new SUV Kushaq.
Amazon FireTV devices let customers stream from a vast selection of movies, TV shows, popular apps and channels, live TV, Alexa skills and more for a theatre-like experience at home.
Millions of users of FireTV in India will now be able to view upcoming details on Kushaq through FireTV’s Feature Rotator advertisement on the FireTV home screen. The Feature Rotator is a billboard-like placement on FireTV that celebrates content and unique products. FireTV customers will be able to learn more about Kushaq in a full screen experience that is native to their TV screen.
The innovation was planned for Škoda Kushaq and went live on April 27 across FireTV devices, making Škoda Auto India the first brand in the category to explore this opportunity.
“PHD Media is stoked to have been part of this digital-first high-impact innovation with Škoda Auto India. Innovation aligns closely with our mission statement, Make the Leap, and with this category we definitely did that. With a fleeting consumer attention span now more than ever, creative solutions that drive engagement are imperative to build meaningful relationships and propel growth. With increasing OTT consumption, we hope to hit the mark with this activity,” said Monaz Todywalla, CEO of PHD Media India.
“This activity aligns with the target audience of our new SUV – Kushaq, as it will be delivered directly to users of FireTV devices — a befitting engagement. It is the right time to be present in the line of sight of our audiences, since owing to the lockdowns the viewership and engagement increased across digital mediums. Along with PHD Media India, I’m certain this category will be a differentiator as it promises a true-to-life experience,” said Tarun Jha, Head of Marketing, Škoda Auto India.