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Essence appoints Sonali Malaviya to lead the agency in India

Based out of Delhi, Malaviya will report to Essence APAC CEO T Gangadhar and GroupM South Asia CEO, Prasanth Kumar

Sonali Malaviya

Essence, a global data and measurement-driven media agency which is part of GroupM, has appointed Sonali Malaviya as the agency’s Managing Director for India. She will be responsible for leading continued client-centric innovation in data, analytics and technology, as well as business growth and company culture for the agency in the market.

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Based out of Delhi, Malaviya will report to Essence APAC CEO T Gangadhar (Gangs) and GroupM South Asia CEO Prasanth Kumar (PK). She will join Essence’s APAC leadership team and GroupM India’s executive committee as part of her role. Anand Chakravarthy, previously Managing Director for Essence India, has moved on from the agency to pursue new opportunities.

Joining Essence in 2018, Malaviya most recently led the agency’s Google business in India and Southeast Asia as Senior Vice President, Client Services. Previously, she served as Chief Operating Officer at Colorbar Cosmetics and Country Marketing Lead at Twitter in India. With over 20 years of industry experience, she has also held senior roles at Mindshare, PHD, Roy Morgan Research and MediaCom in India, the United Arab Emirates and Australia.

T Gangadhar

“Sonali comes with rich experience in management, marketing and media across industries and markets, as well as a deep understanding of Essence’s business, work, people and culture. In addition to building strong, collaborative partnerships with clients and employees alike, she is an advocate of diversity and inclusion in the workplace. India continues to be a priority for Essence in APAC and globally, and with Sonali at the helm, I am very excited about our next phase of growth and development in the market,” said Gangs. “We would also like to thank Anand for his efforts in helping to establish our business in India over the last three years. We greatly appreciate his contributions and wish him the best in his future endeavours.”

Prasanth Kumar

“We are glad to see Sonali take over the role of Essence India Managing Director. With her background and significant achievements, she will add to the capabilities of Essence and work with our teams to improve the client experience. As we continue to develop leaders internally, Sonali is also part of our growing pool of talent taking on various leadership roles across GroupM India. I look forward to working with Sonali and leveraging her expertise,” said PK.

“I am truly honoured to have the opportunity to lead Essence in India. Over the past three years, I have witnessed and been part of our incredible growth story in this market, and am very proud of what our agency, clients and employees have achieved together. I am looking forward to partnering with our highly talented teams and leveraging our industry-leading capabilities to help even more brands in India achieve data-driven growth and transformation, as well as valuable connections with consumers,” said Malaviya.

Since Essence’s entry into India in 2016, the agency has rapidly expanded to three offices across Bengaluru, Delhi and Mumbai. Essence’s diverse portfolio of clients in the market includes Airtel, Britannia, Flipkart, Games24x7, Google, Honda motorcycles and scooters, Livspace, Melorra, Purplle, Vedantu, Wakefit and Zee5.

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