Cartoon Network, a WarnerMedia’s kids’ entertainment channel, is ushering in holiday season for its fans with its Best Summer Ever campaign. All through May till June 27, the channel will transform homes into the ultimate destinations for exciting adventures with the entire family. Best Summer Ever will also serve up everyone’s favourite shows, including ‘Grizzy and the Lemmings’, ‘Tom and Jerry’, and ‘BandbudhAurBudbak’ everyday between 8 am and 10 am, only on Cartoon Network.
Launching the microsite, Cartoon Network will bring over 150 home-based activities across five themes that will entertain and regale kids, within the comfort and safety of their homes. With a little bit of imagination and some help from their parents, kids will watch every corner of their homes turn into the playful spaces they see on their favourite shows.
Powered by Rasna, Best Summer Ever will offer a volley of activities designed around the franchises, including, ‘We Bare Bears’, ‘Tom and Jerry’, ‘Looney Tunes’, ‘Teen Titans Go!’ and ‘Ben10’. The engaging activities will be spread across multiple ‘pillars’ while corresponding to special corners of the home, on the microsite. Kids can enjoy musical performance of all time in the shower ‘Toon Tunes Valley’ or get inspired by dance routine in the living room ‘Gymsville’. The fun themes include:
Abhishek Dutta, South Asia Network Head for Cartoon Network and WarnerMedia companion channel, Pogo, said, “With the current challenging times, we understand the worry and the unease that comes with it for homebound kids. Cartoon Network has developed Best Summer Ever, a regional campaign for kids to enjoy their summer holidays in a unique way, keeping them engaged and entertained within the safety and comfort of their homes, with their families.”
Describing the campaign, he added, “Our fans can unwind with a fun mix of activities across ‘pillars’ like Music, Play, Explore, Games, and Movement, with the company of their favourite toons. Designed to spark curiosity and participation, and packed with the most-loved shows such as ‘Looney Tunes’, and ‘Tom and Jerry’, we are making sure this is a summer of endless home adventures for our little fans.”
To encourage families and kids to engage in as many activities as they can on the microsite, Cartoon Network will also introduce digital contests and challenges. The most actively participating kids will stand to win exciting goodies from the brand. Add that to chock-full of summer-themed recipes, crafts, sing-alongs, watch parties, and much, much more.
Fans can kickstart their adventures on the Best Summer Ever microsite here.