OTT platform Biiggbang Amusement has appointed Nivedita Basu as the Head of Content and Acquisition.
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The OTT platform aims to be a one-stop hub for cinema enthusiasts with their unique snackible content presentation. Their recent announcement of award-winning short film Rickshawala and long-awaited Kala Bai from Byculla have made noise in the market.
Basu has an expansive experience of over two decades in production and programming. With sharp eye towards content and grip on the nerve of the audience, Basu is applauded for revitalising old formats and giving hit shows such as Kasauti Zindagii Ki, 24, etc. In her previous stint at Channel V, she helmed the role of producer. At Anil Kapoor Film Company, she was instrumental in developing one of the hit international shows 24. Donning the role of deputy creative director at Balaji Telefilms, Basu worked with Ekta Kapoor and revolutionised Indian soap series. She created more than 200,000 minutes of programming for top Indian GECs namely Star, Zee entertainment, Sony, Channel Nine, 9X, Imagine TV and SAB TV to name a few.
Joining the Biiggbang Amusement team, Basu said, "As content creators, we always keep track of the audience preferences and their changing lifestyles. This lockdown brought about a major shift in the way content is consumed. From binge watching to now being duration centric, the enhanced appetite of the audience has led the creators to present crispier and fresh content that fits their utility. Biiggbang Amusement identifies with that vision and I am thrilled to be a part of it. Together we will create a success story of a platform that is home to some remarkable content available for the audience anytime, anywhere."
“We are thrilled to have Nivedita on board with us as her expertise and thorough knowledge of the industry will help Biiggbang Amusement to maximise on its potential. We strive to be the hub-spot for the people who are time-sensitive and would indulge in snackable content. With this shared mission, the team moves with double force to build a library with a mix of fresh and award-winning content from heartland to around the world,” said Sudip Mukherjee, CEO and CoFounder, Biiggbang Amusement.