Global sports brand Puma has signed a long-term partnership deal with cricketers Washington Sundar and Devdutt Padikkal.
The duo joins Puma’s roster of cricketers that includes Indian captain Virat Kohli; wicketkeeper-batsman KL Rahul; women’s national cricketer Sushma Verma and Yuvraj Singh.
Abhishek Ganguly, Managing Director, Puma India and Southeast Asia, said, “At Puma, we are committed to promoting new-age cricketing talent in India. Washington and Devdutt have displayed remarkable resilience and grit on field that’s led to their meteoric rise as athletes. We have always believed in supporting not just established players, but also talent with immense future potential. We will continue to partner with young athletes, also at grassroots to give back to India’s sporting ecosystem.”
Commenting on the association, Sundar said, “Feels great to be associated with a brand like Puma, which has some of the world’s greatest athletes in their roaster. Watching skipper Virat Kohli and KL Rahul closely has given me a deeper insight into the brand. Puma adds a lot of credibility to an athletes’ journey and I’m excited to work with the brand in India.”
Padikkal added, “I’m extremely excited to sign with Puma. The brand is associated with the best athletes around the world and I’m honoured to be a part of that legacy. A partnership with a global sports brand like Puma is really a big motivation for young athletes like me. I’m looking forward to a long-term association with the brand.”
Sundar and Devdutt are currently part of the Kohli-led IPL Team, Royal Challengers Bangalore in the ongoing 2021 Indian Premier League.