Madison Media has announced that it won record 23 new accounts in FY21. Amidst the nationwide lockdown and work-from-home, the new business wins amounted to a billing of $211 million (Rs 1,580 crore) as per Comvergence New Business Report published last month. The Agency also received a top score of A+ in the Comp Pitches Report for 2020 by Recma.
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The new businesses won during the financial year 20-21 include Abbott Nutrition, RSPL Group, RSH Global – Joy Cosmetics, Welspun, Indira IVF, Licious, Weikfield, M3M India, Liebherr, Educational Testing Service (ETS), Aliens Group, Wonder Masala, Vijay Bhoomi, Practo, Gold Drop Oil, NextGen Software, McDonald’s integrated & performance, Dhani Loans, Atomberg, Alchem Industries, Sunpure Oil, PAPA Brands, amongst others.
Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH, said, “When the going gets tough, the tough get going. As the pandemic impacted advertising spends profoundly we saw an opportunity to establish the link between media and marketing outcomes, and doubled down on our pitch efforts. The result – 23 wins! I am overwhelmed by the teamwork, spirit and smarts of our Madison family.”