Digital consulting company Evolve Digitas has won the digital mandate for SoulFuel, a protein supplement that empowers consumers to lead a holistically balanced lifestyle and enables them to feel and perform at their best.
According to the mandate, the scope of work includes the brand’s digital and social media strategy, e-commerce portal development and management to position SoulFuel as a superior nutritional and dietary supplement brand.
Evolve Digitas will help SoulFuel in building brand awareness, brand communication, developing creative content, social media marketing, promoting their brand presence and iterating the brand’s position as a category leader. It will help in building brand advocacy through digital public relations and the influencer community. The account will be serviced from Evolve Digitas’ Delhi-NCR office.
Priyanka KaulLakdawala, Founder, SoulFuel, said, “We decided to go ahead with Evolve Digitas because they brought a unique combination of freshness and great insights. The agency understands our ambition for increasing awareness about the protein needs of the human body and stimulating the desire to adopt a healthier lifestyle.”
Aparna Gupta, Managing Director, Evolve Digitas, said, “The digital and creative mandate for SoulFuel is a great opportunity for us to work with one of the leading brands in the rapidly growing fitness segment and we are aligned with the brand’s aspiration and the audience’s expectations.”