Credit card payments platform Cred, in continuation with their official sponsorship with the Indian Premier League (IPL), is back this year with their entertaining video campaign ‘Cred: Great for the Good’.
After the success of the first ad film featuring cricketer Rahul Dravid, for this year’s series; the next ad film will feature actor and Cred-favourite Jim Sarbh and actor Jackie Shroff in a never-seen-before avatar.
The creative minds at Early Man Film produced and directed the ad films. The campaign was written and conceptualised by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, Nupur Pai and Vishal Dayama and executed by DDB Mudra and 22Feet Tribal Worldwide. To set the tone of the campaign right, Karan Malhotra lent his expertise to compose the music for the films.
Kunal Shah, Founder and CEO, Cred, said, "We are happy to continue our association with the IPL for the second year in a row. At Cred, we believe in rewarding good financial behaviour. With this campaign, we want to instil our message of the importance of financial literacy and educating viewers on the rewarding benefits of practising responsible financial behaviour.”
Ayappa, Director and Co-Founder, Early Man Film, said, “It’s that time of the year when we collaborate with our favourite heroes from the ’90s and make them do strange, yet wonderful things for Cred. I hope everyone enjoys these films as much as they did the last set.”
Cred’s aim to make the IPL season even more rewarding for its members has kicked off to an entertaining start with the launch of this video campaign, which will feature celebrities highlighting Cred’s take on timely bill payments, over the next couple of weeks.
With a mission to celebrate and reward credit-worthy individuals, Cred is a transparent and fully digital platform of trusted individuals, brands and institutions. Cred, with its empathetic approach to design, makes financial decisions visible, delightful and rewarding for its members, facilitating access to a better life in the form of exclusive rewards and experiences.
It’s good to have a hobby. https://t.co/OJLqvaOzlX— CRED (@CRED_club) April 13, 2021
Atirikt zumba ✌️ pic.twitter.com/1951dGlGQf— Jackie Shroff (@bindasbhidu) April 13, 2021