Zee Bihar Jharkhand recently has launched a fresh look and feel along with brand new shows.
To include more stories of viewers’ interest, two new shows have been launched - Mera Desh Mera Pradesh at 9 pm and Johar Bihar at 6 pm. These shows will strengthen the existing primetime line-up that includes Khabar Bihar at 7 pm, Khabar Jharkhand at 7.30 pm, Baat Bebak at 8 pm.
Apart from the new shows, the channel is also reaching out to its TG through a series of events named Emerging Jharkhand and Atmanirbhar Bihar.
Purushottam Vaishnava, Editor-in-Chief and CEO, Zee Media, said, “Zee Bihar Jharkhand is the voice of the people of Bihar and Jharkhand. Their faith in us has kept us the No 1 channel of Bihar Jharkhand continuously for over 4 years now. It is also our duty to offer them the best form of journalism we can. Television is an audio-visual medium; therefore, it should be pleasing to the eyes as well and sound right. We felt it was time to refresh our look and bring some news programs on the schedule. It is always the right thing to be on your toes and not take viewers faith and support for granted. We will always work towards being the best.”