GoDaddy has launched a new integrated marketing campaign encouraging small local businesses in the country to create an online presence for their business. Aligned with the government’s ‘Vocal for Local’ mission, GoDaddy aims to support local businesses in India by helping them build their own website easily and at an affordable price.
For this campaign, the brand ambassador MS Dhoni will be seen in the character of Bijness Bhai, a helpful business mentor, guiding and encouraging small local business owners to build their presence online to reach a larger set of customers and grow their ventures successfully. In line with the company’s commitment to offering support in local languages, the campaign will be available in seven Indian languages, including Hindi, Gujarati, Kannada, Malayalam, Marathi, Tamil and Telugu. This will help spread the message to Indian small business owners and entrepreneurs across multiple geographies in the country.
GoDaddy worked with Tilt Brand Solutions to conceptualise and create television commercials (TVCs) as part of the campaign. In these TVCs Dhoni, as the perfect Bijness Bhai, is seen encouraging small local businesses to ‘make in India and sell in full India’ by building a website with GoDaddy’s online tools and solutions.
Nikhil Arora, Managing Director and Vice-President, GoDaddy India, said, “We are thrilled to have MS Dhoni on board, yet again, for phase 3 of our famous Bijness Bhai marketing campaign. He represents a trusted voice of India with a successful professional journey, as a cricketer and as an Indian entrepreneur. With a strong connect to his local roots; he is the perfect influence for Indian small businesses to dream big. By working with Dhoni, we aim to continue to inspire all local businesses in the country to grow their business with an online presence.”
He further said, “2020 has been a challenging year for everyone, especially for small business owners in India. At GoDaddy, we are strongly focused on supporting entrepreneurs by helping them come online and build their presence. Taking ahead the ‘Vocal for Local’ mission, we aim to educate small local businesses about the benefits of building an online presence while demonstrating the power of our integrated suite of products and services to help emerging India transform digitally."
Currently, one of the TVCs has been released on GoDaddy’s official social channels and will be live across TV and other digital platforms in the coming few days.