Footwear major Bata India Limited has announced Bollywood actor Kartik Aaryan as the company’s new brand ambassador. Carrying forward Bata’s fashion-forward narrative, Aaryan will be seen promoting popular brands under the Bata umbrella.
The association will begin with the launch of a new campaign by Bata. Aaryan will be seen in a series of advertisements across television, digital and other mediums.
Anand Narang, VP, Marketing, Bata India Limited, said, “We are happy to have Kartik Aaryan on board as our new ambassador. At Bata, we have been transforming the brand by making our stores more inviting and changing our portfolio to have more casuals, sneaker and fashion styles to attract more millennials. Kartik with his positive energy and easy-going approach relates very well with the youth today. Our association with Kartik will help in strengthening our connection with the youth and bringing to fore our younger brands such as Bata Red Label, North Star, Power and Hush Puppies.”
On associating with Bata India, Aaryan said, “I am delighted to be associated with an iconic brand like Bata. As a child, I remember Bata being the ultimate choice for footwear for everyone and the brand still has the same impact. It has always remained trendy and relevant to its time. I am impressed with the way Bata has revamped its image to emerge as a youth-centric, fashion-forward brand. I am excited to collaborate with Bata and create something special together.”