Keeping the social media abuzz, Gradeup witnessed tremendous engagement with even brands participating across Twitter for its campaign #SahiPrepLifeSet. Many brands such as Paytm, Gaana.com, Redmi, Mirchi, Dineout, Housing.com, Chaayos, Tinder and Doritos applauded and participated in the banter along with Gradeup’s #SahiPrepLifeSet.
Gradeup’s latest campaign started with a tweet mentioning #ContestAlert and triggered netizens to recall and share their ‘Life Set Hai’ dialogue on the company’s official Twitter handle. Netizens across the country engaged in the campaign and the participant who filled - Dost _____ karle, phir Life Set hai! The most interesting response will be announced as a winner on March 25, 2021, and receive a Smart TV from Gradeup.
“Indians dwell on the slang – Life Set Hai. Our campaign theme ’Sahi Prep Hai Toh Life Set Hai’ is a very generic yet engaging thought as it is derived from the cultural insight that we Indians have been brought up with. Life is settled when you take the first step right with the right preparation and Gradeup helps its students do just that and that is why we say GradeupKeSaath, Sahi Prep Hai Toh Life Set Hai. Keeping in mind the idea of complimenting the biggest Life Set Hai dialogue of the participants, we commenced the contest along with a cross-communication campaign with brands to amplify social media engagement,” said Ankit Gautam, AVP Marketing, Gradeup.