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Disney+Hotstar bags 10 sponsors for IPL 2021

Dream11 is the co-presenting sponsor while Upstox and Vimal Elaichi are the co-powered by sponsors

With nearly a month to go for this year's Indian Premier League (IPL), Disney+ Hotstar has signed 10 sponsors for the cricketing extravaganza that begins from April 9. Dream11 is the ‘co-presenting sponsor’ while Upstox and Vimal Elaichi are the ‘co-powered by’ sponsors.

Phone Pe, Association of Mutual Funds in India (AMFI), Unacademy, Pharmeasy, Livspace, Swiggy, and Parle Agro have been signed on as ‘associate sponsors’.

“IPL is a prime sporting property that provides advertisers an opportunity for real-time consumer engagement on Disney+ Hotstar. Going by the response from the market, IPL 2021 promises to be an even more significant opportunity for brands. All key features such as Super 4s, Super 6s, Fall Of Wickets, Milestones, and Super Savers have sold out within a short period, and we see early closures across categories,” said Nitin Bawankule, President, Ad Sales, Star & Disney India.

He said with a host of innovative advertising formats, targeting on connected TVs, and custom branded content solutions, brands have the unique opportunity to reach a highly engaged and affluent audience through the sharp targeting options available on live sports.

The series will be streamed on Disney+ Hotstar in five languages — English, Hindi, Telugu, Kannada and Tamil, and will be exclusively available to subscribers of Disney+ Hotstar VIP (Rs 399 for 12 months) and Disney+ Hotstar Premium (Rs 1499 for 12 months).

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