Cadbury Perk has announced youth icon Alia Bhatt as its brand ambassador and launched a digital film featuring her.
Directed by Shashanka Chaturvedi and coupled with music by Ritviz, this digital creation beautifully weaves in the brand’s proposition ‘Take it Light’ into a wedding environ while bringing it alive through the lively chemistry between Alia and Pavail Gulati, role-playing as bride and groom.
Depicting wedding traditions with a playful twist, the film paints a typical Jaimala situation wherein Pavail’s friends lift him on their shoulders challenging Alia to match up to him. Being her bubbly self, Alia embraces the challenge, takes a bite of the light and crunchy Cadbury Perk levitating herself off the ground, and puts the garland around his neck while accurately exhibiting the message of ‘Perk khao, light ho jao’.
Commenting on the association and the film, Alia Bhatt said, "Super thrilled to be back with brand Cadbury Perk – one of my favourite chocolate brands. A brand that is fun and easy-going, Cadbury Perk reflects my own playful personality and mantra in life – to ‘Take It Light’! The entire experience from the shoot to all the intrigue we created pre-launch was fun too.”