On the occasion of Holi, private life insurance company Bajaj Allianz Life has released a digital campaign #BuraNaMano featuring Ayushmann Khurrana, its brand ambassador.
The one-minute video brings out the message of celebrating the diversity in thoughts and perspective around us. Just as different colours make the festival more beautiful, the campaign is also about how the several different ideas and thoughts we all have make us a diverse yet collective unit, which can co-exist with different thoughts.
Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life said, “The campaign reflects on widely prevalent behaviour about strong resistance to engage divergent views quite evident on WhatsApp groups, social media or even family dinner table. #BuraNaMano campaign celebrates the power of co-existence of contrasting views, which enable us to find creative solutions for our collective lifegoals.”