Atika Farooqui has been roped in as the face of all promotional campaigns of the Colors Cineplex Bollywood channel. The channel is set to launch three ad campaigns starring Farooqui, who is an actor, talk show host and poet. The channel will go live on April 1.
With the brand proposition of 'Hit Hai', the channel targets the Metro audience of Mumbai and Delhi as well as Hindi-speaking markets of Maharashtra, Gujarat, Uttar Pradesh, Bihar, Madhya Pradesh and Rajasthan. Colors Cineplex Bollywood aims to entertain and engage Bollywood movie buffs with a slew of titles spanning different genres.
To entertain viewers of all ages, the channel will showcase commercial potboilers of the ’80s such as Amar Akbar Anthony, Kaalia, Namak Halaal, to the hit movies of ’90s like Hum Dil De Chuke Sanam, Raja Hindustani, Jeet, Dil, Kachche Dhaage to millennial favourites like Golmaal, Dabangg, Hera Pheri franchise as well as latest blockbusters like Chhalaang, Padmavaat, Student of the Year 2 and Andhadhun.