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ASCI extends deadline for sending feedback on influencer guidelines to March 21

The final guidelines will be issued on April 15 and will be applicable from May 1

The Advertising Standards Council of India (ASCI) on Friday extended the deadline for feedback on the Draft Guidelines for Influencer Advertising on Digital Media to March 21, 2021. The earlier deadline for consumers, various stakeholders and influencers was March 8. The extension followed requests from various stakeholders.

Since the announcement of the draft guidelines, ASCI has received useful feedback that would be considered in finalising the guidelines. ASCI is delighted with the overwhelming support for the guidelines.   With the extended deadline, ASCI is looking forward to more feedback to fine tune the same.

The final guidelines, after considering the feedback, will be issued on April 15 and will be applicable from May 1.

Also read:

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Influencers in favour of ASCI guidelines but say they need some tweaking before implementation

Brands fear influencer marketing will get cumbersome, bureaucratic if ASCI draft guidelines are implemented

Agencies demand clarity about their role in ASCI's draft guidelines on influencer marketing

Tags: ASCI
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