News channel Aaj Tak has launched the third film of its series as part of the ongoing #AajTakSabseTez campaign. The film titled ‘Afwaah’ features Aaj Tak’s anchor Anjana Om Kashyap and demonstrates the adverse effects of rumour-mongering in news, which, if unchecked, poses a danger to the society at large. What makes the film interesting is its tongue-in-cheek style, shot in a salon setting, which also happens to be the epicentre of all random national and political news and opinions.
Conceptualised and directed by writer-director Pradeep Sarkar, the #AajTakSabseTez campaign is a satirical take on the current news environment in the country and entertainingly highlights the relaxed standards of reporting by some players in the age of fake news.
While the first film ‘Sach Ka Band’ brought to light the exaggeration of events while presenting the news, the second film ‘Achaar Gully’ highlights the importance of credibility over sensationalism and how Aaj Tak does not conform to the growing trend of spicing up news.
As a trusted news channel for 20 years, Aaj Tak has always taken the middle ground, without any bias.