To ensure a safer and a healthier lifestyle amid the Covid-19 pandemic, Panasonic India, a leading diversified technology company, in association with Wunderman Thompson, announced its 360-degree campaign #MeetTheFuture. The umbrella marketing campaign of Panasonic has been designed for India’s widest range of smart ACs, including the newly launched Panasonic’s nanoe™X air conditioners. #MeetTheFuture is now live across electronic, digital platforms, social media channels and OOH.
The campaign highlights Panasonic’s new range of air conditioners (ACs) under the HU series enabled with recently announced nanoe™X technology, which releases hydroxyl radicals contained in water. Hydroxyl radicals are also known as “nature’s detergent” that are capable of inhibiting bacteria and viruses, including 99.99% of the adhered coronavirus (SARS-CoV-2).
Panasonic has successfully tested the nanoe™X device as well as nanoe™X ACs for the inhibitory effect on the novel coronavirus (SARS-CoV-2) at Texcell Laboratory, France, which is a spin-off of the Pasteur Institute of Paris created in 1997.
Shirish Agarwal, Head, Brand and Marketing Communications, Panasonic India, said, “A safe and healthy interior environment is the basic requirement of today’s consumer. Keeping that in mind #MeetTheFuture campaigns have been designed to accentuate the value proposition of our ACs, i.e., health, comfort, design and durability. I believe there’s a Buaji alive in each of us and, the campaign highlights those essential slice-of-life moments that are relatable to all.”
Joy Chauhan, SVP and Managing Partner, Wunderman Thompson, Delhi, said, “The global Covid crisis has dominated headlines, and brought back everyone’s attention to personal health and hygiene. Consumers are actively seeking products and solutions that can help them stay protected. As people spend more time in their homes, Panasonic has been working on bringing cutting-edge technology to consumer goods that aim to turn homes into comfortable sanctuaries, allowing consumers to feel safe, protected and healthy. This is truly the pinnacle of development in consumer goods tech and Wunderman Thompson is proud to partner the growth of brand Panasonic with communication solutions for a new market of young, savvy consumers.”