In10 Media Network has announced the launch of its Hindi General Entertainment Channel ‘Ishara’, which will be available across networks from March 1.
With the guiding sentiment of ‘Zindagi Ka Nazara’, the channel’s programming showcases the rich values and diverse traditions of India’s unique cultural fabric, and offers a panoramic view of the celebration of life through differentiated and immersive story-telling.
Ishara — meaning cues or expressions — are a subtle but powerful ingredient of communication, and the channels offerings are a tribute to these Isharas that imbibed in our journey of life; represented through moving stories and relatable characters.
Aditya Pittie, Managing Director, In10 Media Network, said, “As part of our mission to provide superior content across genres and platforms, we are extremely pleased with the addition of Ishara to our bouquet of network assets. The GEC genre is the largest in the broadcast ecosystem; and we look forward to gaining market share in this space. Ishara’s content aims to symbolise the inherent ability of Indians to celebrate life through all its ups and downs.”
Ishara has entrusted reputed production houses such as Hats Off Productions, Peninsula Pictures, Juggernaut Productions, Keylight Productions etc., for their launch slate, with other shows in various phases of development. Launching with comprehensive coverage in the Hindi-speaking market, Ishara will be available on all major DTH and cable networks.
The five original shows to debut at the launch of the channel feature some known faces on Indian television. The channel’s launch proposition offers a myriad range of genres that includes a mythological masterpiece Paapnaashini Ganga; crime-thriller Faraar Kab Tak; and three fiction shows Agni-Vayu, Humkadam and Janani.
Ishara captures and celebrates diversity and unity through different genres with uniqueness in characterisation and narratives, providing audiences an unparalleled experience on Indian television.
In10 Media Network has played a pioneering role in the introduction of new concepts and fresh programming in the entertainment industry; and Ishara is another step in the same direction. Beginning March 1, 2021, Hindi General Entertainment Channel Ishara will be available to television audiences around the world through varied service providers.