With the goal of celebrating the power and beauty of pop music, Vh1, Viacom18’s international music and English entertainment channel, in association with JioSaavn, the music and audio-streaming service, has announced the launch of ‘Pop Hits Certified’.
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Pop Hits Certified will be a bi-monthly show on Vh1, starting December 15, 2021, Wednesday.
The show has been launched with the aim to foster a community of pop-lovers and keep them updated with the latest pop trends. Vh1 and JioSaavn will release a list of 10 tracks from JioSaavn’s Hero Playlist every fortnight that will have songs from celebrated pop artists across the world. To engage its audiences digitally, Vh1 will air the special show, Pop Hits Certified, with music videos from the playlist that JioSaavn will host on its app under a list by the same name.
Anshul Ailawadi, Head, Youth Music and English Entertainment, Viacom18, said, “Vh1 has unequivocally been India’s biggest platform for international music and pop-culture. Through musical extravaganzas featuring renowned artists from around the world, we have not only managed to retain our loyal viewers but also deepen our Indian user base’s engagement with their favourite music. With our partnership with JioSaavn, we aim to showcase pop music to our viewers through ‘Pop Hits Certified’ and build a larger community of pop-lovers. We are very excited about this partnership and look forward to bringing the best of pop trends for our viewers.”
Spread across three months, Vh1, through the playlists, will explore different sub genres and themes.
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