Tata Sky Binge surprises netizens with #BingeChristmasSpirit Twitter campaign

Tata Sky Binge interacted with Twitterati with the aim of #SpreadingJoy through their Christmas ORM campaign to spread the #BingeChristmasSpirit.

As part of the campaign, within a span of a month, the brand responded to over 500 tweets by people from all across the country, expressing gratitude and spreading joy and positivity.

Tata Sky Binge’s feel-good campaign, was conceptualised to capture the spirit of the Christmas season.

It started with the brand responding to tweets with a Binge-like filmy twist.

In collaboration with their Digital AOR, Chimp&z Inc, it reached out to over 500 people using the hashtags- #BingeChristmasSpirit and #SpreadingJoy to get it trending.

The crux of the campaign was captured in a digital video launched on December 25. The video displayed a variety of tweets handpicked by the brand, their responses, and the feedback received.

Angad Singh Manchanda, Co-founder and CEO, Chimp&z Inc said, “We conceptualised this campaign to bring joy to the world through meaningful, appreciative, and gratitude-filled tweet responses. The campaign was heavy on ORM and our team pulled it off brilliantly. It was designed with only one aim - to spread the Christmas cheer!”

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