News18 Bihar/Jharkhand’s new campaign ‘Hip Hip Hurray’ aims to shine the spotlight on the abundance of footballing talent in the region and the lack of basic infrastructure for those who want to pursue their dream of playing the sport.
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The campaign wants to highlight all the issues and drive action through concerned authorities.
The campaign will cover all the elements, such as lack of proper football pitches, training grounds, other infrastructure facilities. It will consist of stories, special shows as well as interviews with the concerned authorities and sportspersons and will also aim to encourage the female talent in the two states.
The launching episode received support from all quarters, including the Sports Minister of Bihar Alok Ranjan Jha, who appreciated it and also promised to work hand in hand for improving the sports infrastructure in region.