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NDTV’s Sohini Guharoy joins Network18 Group as the Head of Audience Growth

Guharoy joins from NDTV, where she was heading audience and social strategy

Sohini Guharoy

Sohini Guharoy has joined Network18 Group as the Head of Audience Growth. She earlier was with NDTV as the Head - Audience and Social Strategy for more than two years.

At NDTV she was instrumental in developing and maintaining key long-term editorial and branded partnerships for the broadcaster.

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Prior to this, Guharoy was the Head of Audience Engagement with The Quint for over four years and had closely worked with Facebook, Twitter, and Instagram partnership teams for branded alliances.

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She started her career with Hindustan Times as a Trainee Reporter before joining Deccan Chronicle and CNN- IBN as Senior News Editor.

Guharoy completed her Bachelor of Arts (BA)English honours from Loreto College and MA in Audio-Visual Communication Journalism from Convergence Institute of Media Studies (COMMITS).

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