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ITC’s Dermafique launches digital film for its BB Crème

The film focuses on building conversation for skin care products that have an inside-out approach

Ahead of the festive season, ITC Dermafique has launched a digital film for its age defying BB Crème.

The newly launched Dermafique Age Defying BB Creme film, focuses on building conversation for skin care products that have an inside-out approach and educates consumers about the PhytoCellTec TM Technology in its BB Crème, advocating smart face-care.


This film has been directed by Namita Roy Ghose and Subir Chatterjee (White Light Moving Picture Company).

BB Crèmes are generally used to conceal skin concerns like uneven skin tone, pigmentation or create a make-up look.


The product is dermatologically tested on Indian skin to reduce uneven skin tone in two weeks and reduce pigmentation post four weeks of regular use, as per a consumer study.

Dermafique skin expert and Dermatologist, Doctor Aparna Santhanam, says, “Generally, BB Crème is used as a base for makeup or as a replacement for a foundation. Science based skin care now brings unique products that not only work as a makeup base, but also work on the skin internally to nourish it. I recommend using a BB Crème powered with Plant Stem Cell Technology that will not only give your skin a luminous glow outside, but will also nourish your skin from inside and will reduce pigmentation and uneven skin tone in a few weeks of usage. So, this festive season while you enjoy the outside glow of a BB crème, let it also work from inside and be your savior for healthy Zen like skin!’


Ghose said, “The new Dermafique BB Creme communication was interesting to work on because of its unique proposition as a product, which allowed us to experiment with new creative and visual devices. The revolutionary PhytoCellTech technology in the Dermafique BB Crème, allowed us to create a distinct visual world for Dermafique. We truly believe in the power of a strong communication, as a foundational stepping stone in a brand’s creative journey.”

The film –


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