Streaming platform Disney+ Hotstar has announced a new line-up of Telugu content for the viewers which is spread across genres.
The regional line-up includes the Jagapathi Babu, Sharat Kumar and Naveen Chandra starrer, first-ever original Telugu Hotstar Specials series, ‘Parampara’; as well as the first, Telugu digital-exclusive season of reality show BiggBoss Live, which will be hosted by actor Nagarjuna.
Other shows being offered by the streaming platform are- 9 hours, a bank robbery directed by Krish starring Tarak Ratna and Ajay among others; Jhansi, starring Anjali in the lead role, a web series about an amnesiac woman and a doting mother and Shaitan, a thriller written and directed by Maahi Raghav.
Telugu actors like Ram Charan, along with Nagarjuna, Sharat Kumar (via a video byte), Naveen Chandra, Ishaan, Akanksha Singh, Krishna Vijay, Boyapati Srinu, Krish, Ajay, Anjali, Madhu Shalini, Hari Yelleti, Thiru (Director, Jhansi), Prasad Devineni (Producer Arka Media), Krishna Kulasekaran, Rajeev Reddy among others came together on Friday to unveil the new and upcoming Telugu titles.
The new Telugu line-up on Disney+ Hotstar follows the successful releases of titles in the recent past such as Unheard, Maestro, Adbhutam, MaaOoriPolimera, SeetiMaar and Gully rowdy.
It will be the first time that the Telugu reality show Bigg Boss Live, hosted by Nagarjuna, will be exclusively on a streaming platform.
Sunil Rayan, President and Head, Disney+ Hotstar, said, “We have always been at the forefront of revolutionising the way content is created and consumed in India - and are delighted to continue this journey to create an unparalleled Telugu entertainment experience for our viewers. Joining forces with some of the prolific minds in the industry, we are excited to offer fresh content in Telugu with path-breaking narratives through Parampara, 9 Hours and Jhansi as well as exciting formats through BiggBoss Live. With this foray, we endeavour to take one more step towards elevating the entertainment experience for viewers across India."
Gaurav Banerjee, President and Head - Content, Disney+ Hotstar and HSM Entertainment Network, Star and Disney India, said, “At Disney+ Hotstar we have always strived to deliver content that is crafted for viewers in their preferred language. Our foray in Telugu entertainment highlights an interesting time in the industry, showcasing incredible talent such as Jagapathi Babu, Sarath Kumar and many more playing never seen before roles and characters. We are delighted to step into the world of Telugu entertainment and look forward to bringing stories and performances that will resonate and strike a chord across viewers.”
Ram Charan added, “The entertainment landscape in India is transforming drastically with digital presence. Telugu entertainment entering this landscape with Disney+ Hotstar is a great boost for all associated with the industry. The audience can look forward to seeing their favourite stars don new and intriguing characters that will leave them spell bound. The global audience too now gets an opportunity to watch highly engaging Telugu stories that had otherwise been limited to theatres and regional channels. The stars are now shining on Telugu entertainment, and I am happy to be the face of it.”
Nagarjuna said, “Digital streaming platforms in the country are growing their footprint and it is interesting how the platform is leveraging the Tollywood industry’s large fan following to bring in original productions and creative narratives. The addition of Telugu dedicated series and films on Disney+ Hotstar, is a definitive step towards democratising entertainment for the global audience.”
Jagapathi Babu added, “When the best talents come together, it makes for a fascinating production on screen. Disney+ Hotstar bringing on board so many of Tollywood’s stars and fresh talent with its original films and series will start a new phase of Tollywood creativity. I am extremely happy to be a part of this exciting phase and look forward to Telugu storytelling filmmaking reaching a new high”