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Short video app Hipi introduces its latest avatar, offers AI based in-video discovery feature

It allows users to find style inspiration and save the looks they adore while consuming content

Indian short video platform Hipi raised the curtain on its new revamped look. The app says it is providing the world’s first in-video ‘Shop’ button that lets users discover and shop products from short videos they like.

It allows users to find style inspiration and save the looks they adore while consuming content.

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The platform also offers its users the ability to edit videos in a short time by using the short video creator section and also provides them with professional editing options.

GBS Bindra, Chief Business Officer of Hipi, said, “In-video discovery is an enormous addition to the most loved app for short videos and entertainment in India. Hipi uses the power of machine learning and computer vision to bring product discovery to the video. Hipi fuels product discovery and leads the seismic shift in consumer behaviour as we know it. Unlike other platforms where creators must manually add the products to photos and videos, Hipi is able to do this at scale using technology, saving precious time for creators. The time saved by the creators can be spent honing their craft rather than doing manual grunt work of adding products.”

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