To draw attention to the nightmarish air pollution situation in Northern India, especially in the National Capital Region, News18 India has launched the ‘Saans Lene Do’ campaign.
Through this, the channel aims to draw attention towards the practice of stubble burning and its devastating effect on air quality.
The campaign will also explore possible solutions to the problem through meaningful discussions. The channel will bring stories from ground zero to spotlight the alarming pollution levels while also evaluating the impact of the steps taken for damage control.
It will also attempt to encourage farmers to adopt alternative practices to deal with crop residue. Adding to the campaign, the channel will also bring stories from across the region focusing on the current status of pollution in Northern India.
The “Saans Lene Do” campaign was launched with a special show on November 22 on News18 India.