Fashion, beauty and lifestyle e-commerce platform Myntra has appointed Nandita Sinha as Chief Executive Officer, effective January 1, 2022. In her new role, she will be reporting to the Flipkart Group CEO, Kalyan Krishnamurthy.
She will replace the current CEO Amar Nagaram, who led Myntra for nearly three years.
Sinha will join Myntra from group company Flipkart, where, as Vice President, Customer Growth and Marketing. She is currently leading the overall charter for Marketing.
As a seasoned leader in the consumer internet space, she has deep expertise in leading businesses and driving tech-pivoted growth and innovation. During her eight-year stint at Flipkart, she has worked across multiple roles and categories, including Beauty and Personal Care, Books and General Merchandise, Home and Furniture and has built a strong organisation, grooming several future leaders with her exemplary people skills.
She joined Flipkart in August 2013 after stints in Hindustan Unilever Ltd and Britannia Industries Ltd. Before joining Flipkart, she was the Co-founder at MyBabyCart.com, an e-commerce site, where she was responsible for driving revenue and customer growth.
Speaking about the development, Krishnamurthy said, “Myntra is integral to the group as an organisation that leads the charter on fashion, beauty and lifestyle, solving the dynamic needs of the modern fashion-conscious consumer. As the forerunner of several innovations and unique consumer experiences, our aspirations continue to grow for it as a separate company. I am certain that with her strong background in driving businesses and an acute focus on customer-centricity, she will be instrumental in defining the next phase of Myntra’s evolution as its CEO.”
On her new role, Sinha said, “I am very excited about my new role and look forward to the opportunity of driving Myntra’s vision of democratising fashion further while working with a very talented team."
She holds an MBA in Marketing and Strategy from FMS Delhi and is a B.Tech Graduate from IIT BHU.