Mathrubhumi group came up with an all colour 16 – page tabloid “Kutty Mathrubhumi” distributed with the main newspaper on November 14. The special edition consisted of carefully woven content to engage kids of various age groups with topics ranging from fitness, sports, leisure, art, technology, gender sensitivity awareness, etc.
Haier, the presenting partner to the initiative also had an interesting contest where the brand called out to the highly imaginative children to design the exteriors of their refrigerator. Five #HaierInspiredLiving contest winners stood a chance to win Haier products while 500 lucky winners could win other attractive gifts.
Satish NS, Senior Vice-President, Haier Appliances India, said, “The concept perfectly sat at the epicentre of our efforts in creating beautiful homes. The association got further accentuated with our contest. The feedback has been satisfying. The team at Mathrubhumi is focused on client delight. Hence doing business with them is always a pleasure.”
MV Shreyams Kumar, Managing Director, Mathrubhumi Group, said, “From the encouraging reviews we have been receiving it is well evident that Kutty Mathrubhumi has been very well appreciated by both the children as well as their parents. At Mathrubhumi, we are committed to providing value to our readers and our advertisers. There’s a myth that newspaper readership is moving to digital. We believe at least in the context of Kerala this will remain a myth for many more years to come, purely going by the impact our stories are creating. In the last three weeks alone, three of our stories and the public appreciation/participation around the same resulted in very tangible actions. We remain grateful to our readers and our advertisers.”