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Liebherr’s digital media mandate lands in Pixelfox’s favour

The mandate has been assigned to drive the digital and social storytelling around the brand’s reputation

Liebherr Appliances India has assigned its digital communication mandate to Pixelfox, a digital marketing agency based in Mumbai.

The mandate has been assigned to drive the digital and social storytelling around the brand’s reputation.

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Liebherr is a refrigeration appliances brand, which manufactures refrigerators and freezers in four countries for private and commercial use, apart from the plant at Aurangabad, which takes the count of manufacturing units to five. The divisional controlling company is Liebherr-Hausgeräte GmbH in Ochsenhausen (Germany).

Pradipta Roy, Manager of Marketing at Liebherr Appliances India, said, "We at Liebherr are confident that this association will definitely help us in making our brand more intriguing and relevant to all our existing and potential consumers in the digital landscape.”

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“We’re ecstatic to partner with Liebherr Appliances India, as their digital partner, to expand and propel the perception of their brand and the role they can play in the recovery as the economy gradually reopens. Our foxes are ready with their sleeves rolled up,” said Krutika Vernekar, co-founder of Pixelfox.

Amit Damani, the co-founder of Pixelfox, added, “We’re thrilled to be on board with Liebherr’s digital and social communication journey. With social media at the epicenter of our lives, we’re keen on positioning Liebherr Appliances India at the forefront. With a strategic approach and creative thinking, we look forward to creating great work in new and unprecedented directions!”

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