JetSynthesys, the digital entertainment and technology company, has announced three key appointments of Nilanjan Mukherjee, Rohit Potphode, and Chandresh Sampat.
With over three decades of experience in business leadership, Mukherjee has joined JetSynthesys as the Deputy CEO. Further, in order to strengthen the gaming, esports and entertainment division of JetSynthesys, the company has appointed Potphode as the President - Global Partnerships and Esports. Sampat has joined the company as Senior Vice-President of Corporate Development.
Rajan Navani, Vice-Chairman and Managing Director, JetSynthesys, said, “Rohit, Chandresh, and Nilanjan bring a wealth of knowledge and multiplatform experience across markets and will work with me to front business opportunities for JetSynthesys globally. We welcome them to the Jet family and look forward to this exciting journey with them.”
Mukherjee has previously worked at companies like Airtel, Reliance, Wipro, and Aditya Birla Group in various leadership capacities including Chief Operating officer and Chief Marketing Officer. Mukherjee has also created one of India’s most memorable consumer brands Idea Cellular. He also launched India’s first 3G services in Reliance.
Mukherjee said, “I am excited to be at JetSynthesys at such an opportune time for the industry, and play a role in the transformation journey. I look forward to drawing from my prior experience and knowledge, and working with the team to take the business to the next level.”
Potphode has experience of over 18 years in building, scaling, and sustaining innovative revenue models via brands, agencies and publisher partnerships. Potphode has joined JetSynthesys from A+E Networks (A Walt Disney & Hearst company), a US-based global media and entertainment brand, where he was leading advertising sales and digital partnerships. Being a passionate gamer, he has spearheaded many esports and entertainment IPs in the APAC region, especially in SEA, Japan and Korea with active-passive involvement in the Indian subcontinent. Prior to this, Potphode has worked with companies like IMG, Viacom Inc, Star TV, and Ten Sports, amongst other illustrious brands.
Potphode said, “I’ve been a gamer and an esports evangelist for a long time now. Having played avidly in my younger days and casually now, I recognise the rush of the sport. That coupled with my exposure to the business side of gaming and esports, makes this profile such a compelling and exciting endeavour. I am humbled and excited to join JetSynthesys and be part of the global growth story under the leadership of Rajan. I am quite certain it is going to be a remarkable journey. I look forward to creating some newsworthy moments with the team.”
Sampat brings with him over 23 years of experience across manufacturing, retail, luxury, and venture capital. In a nutshell, he has led more than 65 deals aggregating to over Rs 1,500 crore across both traditional and consumer-tech sectors. He knows it all when it comes to business planning, management, strategic planning, business development, and investment management. Prior to this, Sampat spearheaded Springboard for Brand Capital – Bennett, Coleman & Co Ltd and has also served as the General Manager for the company.
“I am excited to have the opportunity to lead JetSynthesys’ corporate division and work with a team of high performing and passionate individuals to accelerate our business,” said Sampat. “With Rajan and the senior leadership at JetSynthesys, we will look to expand existing partnerships and develop new ones.”