Digital agency Kinnect has been awarded the digital mandate for TVS Raider, manufactured by the TVS Motor Company. This win comes at the helm of the agency's remarkable work on TVS Motor's keyline brands, including TVS StaR City+, TVS Sport, and TVS Jupiter.
Kinnect will be responsible for driving and delivering the overall social media campaigns of the brand. The mandate includes creative strategy and execution, social media management and online reputation management. The agency will plan and execute performance focused media campaigns for the brand across all channels.
Two-wheeler manufacturer TVS Motor Company is rooted in innovation, delivering industry-leading products. Its newest launch TVS Raider's distinct sporty styling, best-in-class performance, and advanced hi-tech features have solidified the brand DNA among the Gen Z and millennial riders.
Aniruddha Haldar, Senior Vice-President (Marketing), Commuters, Corporate Brand & Dealer Transformation, TVS Motor Company, said, “TVS Raider is targeted at consumers who are digital natives and hence it will be a digital first brand. We intend to build a strong connect with our customers leveraging digital and social platforms and Kinnect will champion this effort with their deep understanding of the medium and our brand. TVS Raider is redefining the category benchmarks in terms of engagement and buzz and we are confident that the momentum will continue to grow.”
Chandni Shah, COO at Kinnect, added, "Over the last one year, TVS Motors and Kinnect have shared a beautiful partnership. With automobile buying decisions of customers now increasingly influenced by digital media, we want to facilitate an experiential customer journey that maps and monitors the digital customer touch points, right from interest to the final purchase. With TVS Raider extensively invested in digital-first communications, we feel even more responsible and focused towards doing category-leading work and delighting its consumers, dealer partners, and the automobile segment with memorable brand campaigns.”