Women’s branded apparel company and the owners of W, Aurelia and Wishful, TCNS Clothing has appointed Puneet Sewra as Chief Marketing Officer.
Sewra brings more than 17 years of marketing experience to lead consumer driven brands like Reebok (Adidas Group), TAG Heuer (LVMH swiss manufactures) and Lodha Group. Having worked across multiple sectors, Sewra has a deep understanding of premium as well as luxury consumer and a proven track record of building strong and engaging brands that resonate well with the consumer and evolve organisations into revenue generators.
An alumnus of IIM Calcutta, Sewra has witnessed and contributed to the growth of various retail businesses in the country and is responsible for many breakthrough marketing innovations.
In his new role, Sewra will spearhead the overall brand management and strategy for the organisation. He will create a stronger brand identity for each brand to ensure that it becomes the most loved brand by the consumer.
With a portfolio of well-established brands, TCNS Clothing has a strong omni-channel presence and the largest retail footprint with 1,000+ points of sale across 150 cities in India, Mauritius, Sri Lanka, Nepal and Bangladesh. The company is a pioneer in scientific sizing with seven sizes and in making functional fashion available for the everyday woman.