Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga, has agreed to a two-year deal with Sony Pictures Networks India (SPN) for exclusive media rights to broadcast the Bundesliga in India and the Indian Subcontinent. The agreement includes India, Bangladesh, Bhutan, Nepal, Sri Lanka, the Maldives and Pakistan.
The deal between Bundesliga International and Sony Pictures Networks, which has already commenced and runs until the end of the 2022-23 season, ensures that football fans throughout the region have access to their favourite German stars like Thomas Muller, Manual Neuer, Marco Reus, Mats Hummels and Leroy Sane along with global stars Robert Lewandowski, Erling Halaand, Benjamin Pavard, Kingsley Coman, Dayot Upamecano and Jude Bellingham to name a few. Fans can catch live action from Bundesliga on SPN’s linear sports channels and on-demand OTT platform, SonyLiv.
Rajesh Kaul, Chief Revenue Officer, Distribution and Head, Sports Business, Sony Pictures Networks India, commented, “We are excited about announcing our successful acquisition of Bundesliga, which is part of our ongoing strategy to be the premier destination for the best of international football. The Bundesliga is among the most popular club football leagues in the world and boasts of a strong fan following in India, making it a perfect addition to Sony Pictures Network’s portfolio of elite international events. We are looking forward to working with Bundesliga to serve our viewers in India and the Indian subcontinent with the best coverage of Germany’s leading football competition.”
Robert Klein, Chief Executive Officer, Bundesliga International, said, “With this new deal, we are able to guarantee Bundesliga fans a place to watch their team every single Matchday. We are looking forward to working with Sony Pictures Networks India throughout India and the Indian Subcontinent to deliver all the twists and turns of the next Bundesliga seasons.”
In a press statement, Sony Pictures Networks India, said, “The Bundesliga has a strong history of showcasing the best of the footballing talent from across Asia and, over the last ten years, has fielded more players from the Asian Football Confederation than any of the other top European leagues.”