Pharmaceutical company Mankind Pharma has announced its association with Vijay Sethupathi, an actor, producer and a known name in the Tamil cinema. He is referred as ‘Makkal Selvan’, meaning ‘People's Treasure’, by fans and well-wishers.
The association will prove to be a fruitful one as both Mankind Pharma and Sethupathi engage in philanthropic deeds and activities. In lieu of this association and a part of the core DNA of Mankind Pharma, the company will donate an amount of Rs 31 lakh to the Film Employees Federation of South India (FEFSI).
FEFSI is an organisation consisting of technicians from the Tamil film industry. The donated amount will help all those who are facing a slowdown due to the pandemic and will support the growth of the organisation and its members.
Speaking on the partnership, Sethupathi said, “It is a pleasure to partner with Mankind Pharma as the brand ambassador and represent the brand in the southern market. The company perfectly justifies the true meaning of ‘Mankind’ and the motto of ‘Serving Life’ in the industry. I am honoured to be a part of the Mankind Pharma family and hope to serve the society together.”
Rajeev Juneja, Managing Director and Vice-Chairman, Mankind Pharma, said, “We believe that Vijay Sethupathi is an ideal personality for us as a brand ambassador and has an emotional connect with the audience which is why people call him ‘People’s Treasure’. Both Mankind Pharma and the superstar have a common synergy and thought process of serving life in the country, and we feel this mutual alliance will be a prolific one for both of us. We at Mankind Pharma always selflessly contribute towards the betterment of the society and believe in serving life, we hope that the token amount donated to FEFSI will help provide assurance towards the growth of the company. Together we will continue to selflessly contribute towards the betterment of the society.”