The focus of shopping event ‘Flipkart Big Billion days’ was on building a package, bigger than ever for the customers, which included great offers, exciting new launches, multiple new games and mega rewards. This was woven into the theme of the campaign. Conceptualised in collaboration with McCann Worldgroup, this year’s campaign highlighted how people flip when they discover all the offerings on Flipkart Big Billion Days.
The campaign comprises a series of TVCs featuring characters portrayed by India’s most-loved celebrities, flipping from their behaviour. The TVCs feature Amitabh Bachchan, Virat Kohli, Alia Bhat, Sudeep and Mahesh Babu playing interesting characters, who each have their own unique character and behaviour. The light-hearted stories focus on how the characters flip their behaviour upon discovering Flipkart Big Billion Days.
Prasoon Joshi (Chairman McCann Worldgroup, Asia Pacific, CEO and CCO McCann Worldgroup, India), said, “A brand carries in itself layers of images and a narrative to engage and build a unique relationship. Flipkart has always struck a chord with audiences with its communication and we really value this partnership. This campaign will add a new dimension to the relationship between the
Nandita Sinha, Vice-President, Customer and Growth at Flipkart, said, “Flipkart's Big Billion Days is India's most-awaited shopping festival, which adds true sparkle to the festive season. This year, we have scaled the Big Billion Days to new heights ensuring there is something special for every consumer — from blockbuster deals, 10,000+ exciting new launches, special games, rewards for consumers to a wide range of affordability constructs. Over the years, our marketing campaign has built a legend of its own with its strong customer connect and this year is no different. This year's Big Billion Days campaign brings to life endearing stories that witness an interesting 'flip', which will connect with audiences."
Agency: Team McCann
Client: Nandita Sinha, Manjari Singhal, Jackey Kothia, Payal Shand, Devishi Dar, Nikita Prakash, Vijay Sharma
Director: Shekhar Kamble
Executive Producer: Sahil Jadeja
Director: Anand Iyer
Producer: Ricki Kapoor, Sangeeta Kapoor
Director: Nitesh Tiwari
Producer: Ashwiny Iyer Tiwari, Varun Shetty
Executive Producer: Viral Shah