The festive season is here, and so is the consumer excitement surrounding shopping and new purchases. With vaccination numbers rising and Covid cases waning, the overall sentiment is that of positivity and celebration. As is customary with this period of festivities, consumers look forward to deals and offers from their most desired brands and products. Based on this insight, The Times Group decided to do things a bit differently this year – asking their readers what’s on their wishlist.
‘Times Wishlist’ is a campaign that was also a research, which would provide an insight into the purchase intent of consumers.
The top categories which consumers are looking to buy/upgrade are mobile phones (58%), TV (41%) and furniture (34%), followed by refrigerators (31%), AC’s (29%), cars (28%), mattresses (25%), homes (23%), house painting (22%) and bathroom fittings (20%).
This survey helps brands in the above-mentioned categories know the purchase intent of consumers. It is now up to the brands in these categories to be visible and make the right offers, as there is a captive audience waiting.