Sun Pharma Consumer Healthcare, a division of Sun Pharmaceutical Industries Ltd., has launched a new campaign, ‘Jandaar Bano’, for its over-the-counter (OTC) brand, Revital H Woman.
The campaign, which propagates holistic health, has been conceptualised by Lowe Lintas, Mumbai.
A hectic day and an inappropriate nutrition lead to various health problems in women, especially when they are approaching their early 30s. Daily fatigue, tiredness, weaker bones, chronic back pain and poor muscle health are just some commonly realised problems. And the go-to solution currently for most women is calcium supplements. However, calcium supplements are known to improve bone health only. They do not solve other problems that make a person lethargic and exhausted. One needs to consume a holistic multi-vitamin that not only has calcium for bone health but also has other vitamins, minerals and the goodness of Ginseng that helps to maintain one’s energy.
This new campaign by Revital H Woman educates the consumer on their needs which are not fulfilled by regular calcium supplements. The campaign emphasises the potency of Revital H Woman and communicates about its multi-vitamin, multi-mineral formulation that includes calcium, iron, natural Ginseng, and the merits of its consumption over ordinary calcium supplements. Revital H Woman gives a positive uplift that makes one feel more active, more refreshed, and more capable.
Madhu Noorani, President, Lowe Lintas, said, "The campaign aims to change the outlook of woman consumers towards health supplements by educating them on consuming a multi-vitamin like Revital H Woman for maintaining their health. The campaign is built on the insight that in today’s hectic lifestyle, women need to look after their bones, and energy needs equally to be robust daily. The TVC showcases the benefit of having a holistic multi-vitamin by being ‘Not just Mazboot, bit Jandaar’ all day long.”
Vidhi Shanghvi, Head-Consumer Healthcare India, Sun Pharma, said, “Revital H has been a trendsetter in India’s health supplement category for over 30 years. There is an unmet need in our country of a holistic women’s multi-vitamin that also gives women the energy to get through their hectic daily lives. With the launch of this campaign, we aim to drive the importance of both — the benefits of vitamin and minerals and also the benefit of energy from natural Ginseng to sustain this Bhaag Daud Bhari Zindagi.”
Creative Agency: Lowe Lintas
Creative: Madhu Noorani, Sanchita Sinha, Varsha Iyer, Jeet Singh
Planning: Anurag Prasad, Poonam Raichura
Account Management: Shantanu Sapre, Parikshit Shah, Shweta Iyer, Shivangi Sanghvi
Production House: Guru Media
Director: Shwetabh Varma
Producer: Deep Singh Kakkad