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On Makar Sankranti, Mother Dairy announces launch of five packaged products

Introduces packaged Mathura Peda and Mewa Atta Laddoo across Delhi-NCR, announces two frozen vegetables under Safal Brand — Drumsticks and Cut Okra. Introduces Frozen Haldi Paste Cubes, retaining its nutritive and immunity-boosting benefits

Mother Dairy Fruit & Vegetable Pvt. Ltd., a wholly owned subsidiary of National Dairy Development Board (NDDB), has announced that it will launch five new packaged products under its Mother Dairy and Safal brands in this month of January.

The new packaged products are being introduced with the objective of offering superior quality, hygienically packed and convenient options to consumers. The announcement marks the auspicious occasion of Makar Sankranti and was made in the presence of Varsha Joshi, Chairman, National Dairy Development Board, Omveer Singh, Deputy Managing Director, Mother Dairy and other key officials from the company.

Under brand Mother Diary Mathura Peda and Mewa Atta Laddoo will be launched. Under brand Safal Frozen Drumsticks, Frozen Cut Okra and Frozen Haldi Paste Cubes will be launched.

Joshi said, “The Indian dairy and horticulture ecosystem has been a significant contributor in driving rural prosperity. The amalgamation of the country's diverse produce and an innovative approach to provide a market for this produce has the potential to benefit both the farmer and the consumer. The introduction of these new products in horticulture with sourcing from tribals of Jharkhand will enable them with newer markets and is going to positively impact their livelihood. At NDDB, we have always encouraged initiatives serving the purpose of enhancing production and creating alternate avenues for the farmers' produce, resulting in uplifting the livelihood of producers and offering the right value proposition to consumers.”

Consumers can buy the new Mother Dairy sweets from the company's robust network of around 1,500 booths. Safal's new frozen products will soon be made available across its over 300 F&V outlets in the National Capital Region, which will gradually be expanded in general retail outlets going ahead.


Singh said, “Given the unprecedented pandemic and growing concern of hygiene, we are introducing new products with an aim to offer superior quality, safe and hygienically packed products for our consumers. With the addition of new products, our packaged sweets portfolio will now comprise seven traditional sweets — one of the largest sweets portfolio by a dairy player, whereas the frozen vegetables portfolio will now offer six convenient options. We will continue innovating such products, which add value to lives of both farmers and consumers.”

Mother Dairy's packaged sweets portfolio constitutes of hygienically packed Milk Cake, Orange Mawa Barfi, Frozen Rasmalai, Gulab Jamun and Rasgulla. The company's immunity range already consists of Haldi Milk and Probiotic Drinks under Nutrifit brand. Safal's Frozen Vegetable range comprises Frozen Peas, Frozen Corn, Frozen Jackfruit and Frozen Mixed Vegetables. In addition, Safal offers a delectable range of frozen snacks such as Frozen Aloo Tikki, Frozen Hara Bhara Kebab, Frozen French Fires and Frozen Chilly Garlic Nuggets.

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